## Reimagining the story of 3D printing for Hewlett-Packard

A medical company specializing in optical technology approached me to develop a brand identity for their new line of innovative devices. The branding needed to reflect their expertise in precision optics and their commitment to advancing eye care technology.

### Client

HP

### Website

hp.com

### Problem

Hewlett-Packard (HP) asked us to rethink the way 3D printing lived on their website. They were looking for a fresh and new way of learning about their 3D printers and their capabilities.

### Outcome

We focused in on the Voxel. This would allow us to showcase the potential of the 3D printing technology and the new materials.