Bringing AR activations and news to life online for Moviebill

Really (formerly Moviebill) delivers exclusive AR experiences and digital collectibles for blockbuster films and streaming content, letting fans unbox, own, and interact with unique, verifiable digital objects tied to their favorite movies.

Client
Moviebill
Website
really.ar

Problem

Moviebill needed to simultaneously launch a print magazine with AR activations, a news website with publishing capabilities, and an analytics dashboard that could track engagement and provide reports for partners and advertisers. Symmetry worked with their internal team as well as an outside agency to help bring it all to life.

Outcome

We helped conceptualize and visualize the magazine and activations then created the look and feel that would exist on the web. We provided strategy, UX, and visual design for both the news-driven website and the AR activations. We built HTML5 games to support the AR activations. Symmetry also built an analytics dashboard to track the activations.